The Idea : every day is filled with inspiration. Sometimes the filtration process, through a mind of warped proportions, takes the simpliest idea and creates the most unique results. From the obscure to the sublime. If I can give advice to any designer it is this. Open your eyes. Gather experiences. Soak up the sounds sights and smells around you. There is no telling when you will call to rely on them again.

The Process : There is no substitute for creative ability but by god it helps to have a mastery of the tools of your trade.

The Unveiling : It never hurts to be prepared and let me tell you if you consider the out come of your project even for just a moment as you progress your ideas you can save yourself a world of pain. There is no point in producing a beautiful design if you cannot communicate your idea to an audience. The quality of your final presentation must compliment your design. It should not overshadow the elements you are trying to sell neither should it let down the design.